CYNDI BRINGS A TOUCH OF CYN™ TO ALL WOMEN THROUGH AN EXCLUSIVE COLLABORATION WITH HSN
Lauper Will Appear Live on HSN on December 12th to Introduce Fashion, Jewelry & Footwear From Her First-Ever Collection
ST. PETERSBURG, FLORIDA – October 4, 2017 – Leading entertainment and lifestyle retailer, HSN, an operating segment of HSN, Inc. (NYSE: HSNI), announced today, the launch of Touch of Cyn™, designed by International Style Icon Cyndi Lauper. Lauper, a Grammy, Emmy and Tony Award-winning artist, with global sales in excess of 50 million records, will debut her vintage designs, inspired by her own wardrobe and her deep knowledge of fashion history, on Tuesday, December 12th.
According to Lauper, “All women should feel fabulous! They should never feel invisible. I have designed a collection of Clothing, Shoes and Jewelry that is elegant, fun and a little rock and roll. You will never be forgotten when wearing Touch of Cyn.”
“As one of the world’s most celebrated artists and fashion influencers, we’re elated to have Cyndi indulge our customers with a collection that is deeply rooted in her illustrious style and vast knowledge of fashion,” stated Carmen Bauza, Chief Merchandising Officer, HSN. “Cyndi’s passion for fashion and attention to small details are evident in this one-of-a-kind collection.”
The edgy, yet sophisticated collection features vintage inspired apparel, artistic jewelry, alongside modern and comfortable footwear. The apparel component is available in a classic color palette including red, white, black, ivory and leopard, and ranges in price from $39.90 for a Graphic Tee, to $249.90 for a Velvet Coat with Oversized Collar. The jewelry, available in both goldtone and silvertone, range in price from $39.95 for Link Drop Earnings, to $79.95 for a Long Two Tone Chain Necklace. Rounding out the collection, are two classic footwear silhouettes—a Lace Up Bootie ($129.90) and a Mule ($79.90), and both styles are offered in various colors and patterns.
Lauper will be live on HSN across of its platforms (TV, online and mobile) on Tuesday, December 12th from 7 PM - 9 PM ET.